I’m a huge Seth Godin fan. When I saw The Icarus Deception on the reading list I was very excited to get stared with this class.
I was introduced to Seth Godin years ago by Morgan McAlenney, the Digital Czar at the Integer Group. Morgan had a really big impact on the way I see the world. He was a very persuasive pitchman convincing me (while trying to convince the agency) of the need to “embrace digital.” I was a true believer in his vision of the future. As early as 2005, it was clear to Morgan that digital technology would fundamentally disrupt the communications business. He’s been pretty dead on. When he recommended The Purple Cow, I was all over it and have been a Godin fan ever since.
Some critique Godin’s work as is somewhat repetitive. This is hard to argue because there are anthems in his writing that come up again and again. That said, I’ve found most of his books build upon the last. Linchpin, for example was about being indispensable. It provided “how to” direction to become a successful individual/standout/rock-star in the post-industrial age. The Icarus Deception picks up from there—providing a field guide to navigating a world littered with the cruft of outdated ideology.
What I like most about Godin’s work is that you can open it to just about any page and get a fantastic articulation of something that rings true. Take page 68 for example. A passage I was so enamored with on August 3rd that I posted it to Instagram. http://instagram.com/p/ckFkB-zWrc/
This passage about typos struck a particular chord with me because as a creative writer I struggle with grammar and spelling. For someone who makes a living using English this is beyond embarrassing.
What Seth does is provides the little pep-talk I need: ‘You are creative. Be creative. Don’t let the critics let you believe that your idea is no good because of an error.’ Thanks Seth… time to ship.

Study Buddy